Working together was never something fashionista duo Carmel and Maddie Jones had planned on, but when the chance came up to take on – and transform – what had become one of Mackay region's most iconic brands, it was a classic case of opportunity finding them!
Today, with a quick Q&A, we chat to the mother-daughter business partners to get a glimpse into their stylish world and find out what makes them tick…
Q1: What's it like working together?
Maddie: Working with my mum was something we never planned but it is working out so far as I continue to learn and grow with her.
Carmel: I love working with Maddie watching her grow with the business is a proud mummy moment, she continues to push me out of my comfort zone and take risks.
Q2: What is your favourite label?
Maddie: Prem and Alfie & Evie.
Carmel: Sala and Fate and Becker
Q3: Heels or Flats?
Q4: What's your favourite colour?
Q5: What is your central business philosophy?
Maddie: A positive and fun environment for everyone to feel comfortable to be themselves.
Carmel: You get out of life what you put in. Be kind, be friendly, be happy.
Q6: Who is your style icon?
Carmel: Nicole Kidman
Q7: What's your favourite little nook in you stunning Sydney Street Shop?
Maddie: The red couch of course!
Carmel: My favourite place is always changing as we redecorate.
Q8: What is the top item on your Bucket List?
Maddie: Milan - Fashion Week.
Carmel: Traveling to Europe
Q9: Coffee or Tea?
Maddie: Coffee - I can’t go a day without.
Q10: Favourite thing to do when not at work?
Maddie: Going out to eat & hanging out with my dog.
Carmel: Long hot shower and relax, if I have the energy, a bike ride.
Q11: What's your drink or tipple of choice?
Maddie: Espresso martini
Carmel: Vodka lime & soda
Q12: What's your guilty pleasure?
Maddie: Hot chips -never fails me.
Carmel: Chocolate (cherry ripe)
Q13: What won't you leave home without?
Q14: Favourite go-to beauty product?
Maddie: Lip balm & brows
Q15: What are you looking forward to in Spring-Summer 2018-19?
Q16: What do you consider to be the best fashion moment in history?
Maddie: Cat eye sunglasses
Q17: …And the worst moment?
Maddie: Wedge sneakers
Carmel: Shoulder Pads